Kjus

Alpine ski champion Lasse Kjus didn't set out to change the ski apparel industry.

He simply felt that functionality and performance were more important than fashion for a full day on the mountain facing the elements. As it turns out, his desire for functional apparel not only filled a gap, it created a brand. And created its own minimal high style.

KJUS was forged through a passion to enable people to reach the absolute top of their game.